Updated: Mar 24
For Transgender Day of Visibility, TWIRI has been working on an initiative to encourage clinics across Canada to improve the trans inclusivity of their websites.
Recently, we conducted interviews with trans and gender diverse people in Ontario about their experiences seeking gender affirming and sexual health care. Many participants reported the same thing: that visible inclusion on websites can be a deciding factor as to whether they feel safe contacting a clinic for any healthcare-related need.
In advance of Trans Day of Visibility on March 31st, we’ve reached out to clinics across Ontario who provide sexual health care services but have limited signs of trans inclusion on their website to invite them to consider taking a few small but meaningful steps to help trans clients feel more comfortable reaching out and using your services. We have made a few possible suggestions of how to improve trans inclusivity on your website, and wanted to offer some specific examples below!
Here are some ideas for you to consider:
Include pronouns in staff bios
Including pronouns in your staffs biographies on your clinic's website makes it clear that you and your staff understand that everybody has pronouns, regardless as to whether they are cis or trans, and that you cannot assume someones pronouns based on their appearance or legal sex on their healthcard.
Sharing pronouns is a meaningful form of allyship because it decreases the burden on trans and gender nonconforming people to be the only ones to share their pronouns, which can be othering.
Here are some examples from the TWIRI website of how to format this seamlessly:


Include trans pride flags or trans colours on your site
Visual indicators of inclusion can be both welcoming and eyepopping!
Pride flags are one of the most simple, eyecatching, and impactful indicators of inclusion you can have on your website. In speaking with trans and gender diverse community members, many stated that a pride flag being included on a clinic's website is one of the first signs they look for to see if they feel safe accessing care there. Pride flags that are specifically trans-inclusive are particularly impactful.
Some suggestions to consider adding to your website:
Transgender pride colours, or a photo of the trans pride flag

progress pride flag, which indicates 2SLGBTQ+ inclusion with an emphasis on the experiences of trans and racialized community members

use royalty free images that reflect the diversity of your clients. We recommend this resource bank for royalty free images!
Use gender neutral language to describe clinic offerings
Instead of using gendered language that does not describe the experiences of all people who may need to access those services, using descriptive and body-forward language can decrease barriers to care for trans folks.
The way that we frame care is not neutral. For example, people of all genders have a need for many services that are grouped under the umbrella of 'women's health', such as trans men and transmasculine people with their natal anatomy that might need pap smears or birth control. Similarly, many women, transfeminine or cisgender, may not need certain kinds of gynecological care and may feel othered from their womenhood from this implicit exclusion on the basis of reproductive capacity.
Choosing to define certain health procedures and services in a non-gendered way, by stating the type of service and the anatomy required for such screenings and procedures, can make a big difference.
Some examples of how to use gender neutral and body forward language include:
Instead of women's health, describe the specific services you offer
reproductive care, or birth control, or describe the type of contraceptive offered
pap smears
fertility counseling
or make it evident that not only women may need to access these services
Include gender neutral descriptions of body parts when describing services
breast/chest exams
vagina/front hole
using neutral terms such as 'genitals', or internal/external anatomy
Let patients set the tone for how they like to refer to their body parts, and follow their lead

